Use SMS on its own or use a blended approach with Email and SMS for multiple touchpoints. SMS is a valuable customer experience tool for providing alerts, reminders, updates and notifications for important events, appointments, product releases, expiries, account balances, point's expiry and MORE.
There are some very enticing reasons to use SMS – it's easy to use, cost-effective, produces high ROI and has extremely high open rates, with more than 95% of messages being opened. If done right SMS can be a powerful interaction and conversion tool.
SMS Campaign details definitions:
Name: This is where you enter the SMS campaign name
To Number: Select the field name of the mobile number you wish to send the SMS campaign to (via the drop-down menu). If you have multiple mobile fields they will all appear here.
Description: This is an optional field where you can provide a brief description of the SMS campaign.
Tags: This is a simple text field where you can set the tag for this SMS campaign, this will allow you to search more easily at a later date and can be used to group separate SMS campaigns under a common topic. A list of all Tags can be found by selecting Tags in the dropdown menu under your account name.