FAQ's

1. What does the metric “contacts” mean in the Dashboard?

• Displays the total number of contacts including Active and Subscribers

2. What does the metric “Active” mean in the Dashboard?

• Number of contacts who have opened interacted in the last 30 days. Ex: customer was has opened an email.

3. What does the metric “subscribers’ mean in the Dashboard?

• Number of contacts who have been added to the database for the last 30 days.

4. What does the metric “average open rate’ mean in the Dashboard?

• It is the average total open rate % of all the campaigns sent in the last 2 months to date.

5. What does the metric “average click rate’ mean in the Dashboard?

• It is the average total click rate % of all the campaigns sent last month and current month to date. A click means the customer has actually clicked and interacted with the email.

6. What does “key statistics’ mean in the Dashboard?

• Key Statistics:  It is related to the last email sent
• Delivered: It is the % of emails sent out of our system, not spam or quarantined
• Open Rate: It is the % of emails previewed in latest campaign
• Click Rate: It is the % of emails clicked to open in latest campaign
• Bounced: It is the % of emails not delivered to inbox, this includes, soft & hard.
• Unsubscribes: It is the % of unique contacts who have clicked unsubscribe from the latest campaign
• View full report: This shows all the data collected for the last email sent; Send details, overview, reading environment, top links clicked, 24hour activity and device summary