View Lead Scoring Contact Score

Click on the ‘Contact Scores’ option to see the lead score. Refer to the below screen…

Lead scoring by example, Refer the below screen…

If we click on 'View Score Breakup', it will display the breakup of score earned by each contact. As lead scoring rules have been defined (for example: email open OR clicked a link and for every action, some points have been defined. When the contact opens the email campaign or clicked the link, they will score the defined points for them. In the below screen, the score breakup has been shown.

Now if the contact opens an email for which points defined as ‘20’ then the score changed to 95. Refer below screen…

In the lead score list page, there is an option to Add/Subtract the scores manually, for which one needs to click on the ‘Add / Subtract score’ button displayed next to the email column. It will display the following…

Here the dropdown field ‘Manual Action rule’ has 2 entries to modify the score by rules.

Applied the rule with +5, it updated the score to 14, Refer below screen…

To see the score break down, click on the score will display the following…