Campaign tab

Campaign tab

Email Campaign…

Email open for campaign email

• Average Open Rate – Average opens for Campaign Email finished in last 30 days
• This month – Average opens for Campaign Email finished in current month start date to till Date
• Last month – Average opens for Campaign Email finished over From last month
   

Email link click for campaign email

• Average Click Rate – Average clicks for Campaign Email finished in last 30 days
• This month – Average clicks for Campaign Email finished in the current month start date to till Date
• Average clicks for Campaign Email finished  over From last month
   

Email sent for campaign email 

• Total – Count of email sent for Campaign Email finished in last 30 day’s
• Sent this week – Count of email sent for Campaign Email finished in the current week start date to till date
• Last week – Count of email sent for Campaign Email finished in last week 

Latest Email Campaign… 

It shows the open and click rate for the first 8 hours for the last email campaign sent. 

Key Statistics…

Key Statistics: Relating to the last email sent

Delivered: % of emails sent out of our system, not spam or quarantined

Open Rate: % of emails previewed in the latest campaign

Click Rate: % of emails clicked to open in the latest campaign

Bounced: % of emails not delivered to the inbox, this includes, soft & hard.

Unsubscribes: % of unique contacts who have clicked unsubscribe from the latest campaign

View full report: This shows all the data collected for the last email sent; Send details, overview, reading environment, top links clicked, 24hour activity and device summary

SMS Campaign…

• Total – Count of SMS sent for Campaign SMS finished in last 30 day’s
• Sent this week – Count of SMS sent for Campaign SMS finished in the current week start date to till date
• Last week – Count of SMS sent for Campaign SMS finished in last week 

If there is no SMS activity for this account, then it will display as…
 

Click on ‘Please create by clicking’ will redirect the user to the ‘Create SMS -Draft’ page. 

Reading Environment…

It shows the type of device used to open emails. Shows desktop, mobile, other, tablet. This includes all campaigns for the particular account. 

Recent Activity

It shows the five most recent campaigns that were updated.