Anniversary tab

Anniversary tab

Email Anniversary…

Email open for anniversary email

• Average Open Rate – Average opens for Anniversary Email finished in last 30 days
• This month – Average opens for Anniversary Email finished in this month start date to till Date
• Last month – Average opens for Anniversary Email finished in last month

Email link click for anniversary email

• Average Click Rate – Average clicks in Anniversary Email finished in last 30 days
• This month – Average clicks in Anniversary Email finished in this month start date to till Date
• Last month – Average clicks in Anniversary Email finished in last month 

Email sent for anniversary email 

• Total – Count of email sent for Anniversary Email finished in last 30 days
• Sent this week – Count of email sent for Anniversary Email finished in current week start date to till date
• Last week – Count of email sent for Anniversary Email finished in last week
   

Latest Email Anniversary…
 

It shows the open and click rate for the first 8 hours for the last email anniversary sent. 

Key Statistics… 

Key Statistics: Relating to the last anniversary email sent

Delivered: % of anniversary emails sent out of our system, not spam or quarantined

Open Rate: % of anniversary emails previewed in the latest campaign

Click Rate: % of anniversary emails clicked to open in the latest campaign

Bounced: % of anniversary emails not delivered to the inbox, this includes, soft & hard.

Unsubscribes: % of unique contacts who have clicked unsubscribe from the latest campaign

View full report: This shows all the data collected for the last anniversary email sent; Send details, overview, reading environment, top links clicked, 24hour activity and device summary.

SMS Anniversary…

• Total – Count of SMS sent for Anniversary SMS finished in last 30 day’s
• Sent this week – Count of SMS sent for Anniversary SMS finished in the current week start date to till date
• Last week – Count of SMS sent for Anniversary SMS finished in last week 

If there is no SMS activity for this account, then it will display as…
 

Click on ‘Please create by clicking’ will redirect the user to the ‘Create Anniversary SMS – Anniversary’ page. 
 

Reading Environment…

It shows the type of device used to open anniversary emails. Shows desktop, mobile, other, tablet. This is all anniversaries for the particular account. 

Recent Activity

It shows the five most recent anniversaries that were updated.