Introduction

What is GDPR?

GDPR is a regulation that prevents businesses from using personal data belonging to any individual residing in the EU (regardless of their citizenship), without their consent; consent being a crucial requirement here. The primary objective of this regulation is to hand back European citizens a control over their personal data.

This GDPR compliance warrants new standards to be put in place for businesses to be compliant and they are being challenged as they alter their systems, legal agreements, management of their EU clients and lead pools, and more, in the process.